The OYOY vision is to create functional products made from high quality materials and in pleasant colours and shapes. OYOY focuses on design, function and exquisite materials, and are inspired byclassic Scandinavian design, added undertones of simplicity and with a twist of Japanese design. The OYOY Company was founded by Lotte Fynboe in January 2012, shape, graphic, colour and clean materials inspires her and her “Less is More” approach.