The OYOY vision is to create functional products made from high quality materials using pleasant colours and shapes. OYOY focuses on design, function and exquisite materials. They have used inspiration from classic Scandinavian designs with added undertones of simplicity and a twist of Japanese style. The OYOY Company was founded by Lotte Fynboe in January 2012. With shape, graphic, colour and clean materials in mind alongside her “Less is More” approach, the brand was born.